Do you think is it good marketing strategy of Dole?

Hi guys, I'm going to tell you about interesting article.

  Dole Food Company, which sells fresh fruits, vegetables and salads, is going to join with Disney.
  Disney is well known for animated characters such as Elsa in Frozen and Cinderella. The popular characters of Disney will appear on Dole products.
  The company wants children to eat healthy foods, so they believe children will be interested in bananas, broccoli with Elsa and Star Wars. Also, the Disney products show that they sell only reliable and healthy foods to parents because healthy food has been more important.
  Collaboration between Dole and Disney is superb choice to sell products. This plan convince both children and parents. Children will be glad to get a foods with Disney characters and parent will be able to feel relieved because they can buy healthy food for their children.

https://newsela.com/articles/cinderella-elsa-veggies/id/23151/