"Three articles about Hunger Marketing"

"Three Articles about Hunger Marketing"

<Research Questions>

1. What is hunger marketing? Hunger marketing definition.

2. Examples of hunger marketing.

3. Hunger marketing strategies.

<Summary>

1. According to Caixin Online (2014), a web site in China, hunger marketing is a skill that many businesses use to promote their product. Specifically, it stimulate consumers' psychology to make them have desire to get the products. There are two representative companies that use hunger marketing often; Apple and Xiaomi.

Hunger Marketing. (2014 December 9). Caixin Online. Retrieved from http://english.caixin.com/2014-12-09/100761296.html


2. This is what Gordon, S (2016) said, 50 seconds after Xiaomi which is the third biggest smartphone company released their new model, the Mi Note 2, it sold out. The model became the fastest phone to sell out in the world. Actually, Xiaomi is known for a company that uses hunger marketing strategy and usually try not to supply enough comparing to demand. 

Gordon, S. (2016 October 31). Xiaomi's Mi Note 2 sells out in just 50 seconds. Android Authority. Retrieved from http://www.androidauthority.com/xiaomi-mi-note-2-sold-out-725955/


3. Apple also use hunger marketing strategy often. We can easily see the people who are waiting in a long line when Apple release their new IPhones or IPads. According to Jones, L (2015), they follow these steps: "hold a press conferences -> announce the date of the first selling -> waiting -> news about new iphone -> queue overnight -> on selling -> supply shortage -> scalpers raise the price."

Jones, L. (2015 October 10). Hunger marketing: a sustainable way1?. Lusisite Wordpress. Retrieved from https://lusisite.wordpress.com/2015/10/10/
hunger-marketing-a-sustainable-way-3/